Executive Summary
  • 22 luxury serviced apartments (2537 sq.m) generating from £3.8mln in year 1 to £4.7 mln in year 4
  • Ground floor retail (664 sq m), income is estimated at £1mln p.a.
  • £100 mln Gross Development Value
  • Completion due Q1 2019
  • Estimated gross yield – up to 5.7% p.a.
Executive Summary
A rare investment opportunity
Luxury Real Estate
22 luxury serviced apartments (2537 sq.m) with Ground floor retail (664 sq.m)
Tremendous Value
£ 100 mln Gross development Value
Ripe for Investment
Completion due Q1 2019
Expected Returns
Estimated gross yield – up to 5.7% p.a.
Oracle Capital Group presents a unique investment opportunity - Golden Square Project - one of London's most recognisable addresses, located in the heart of prime W1.
The address inspires and attracts influential people, thanks to its central location. Set at the junction where fine art, diplomatic quarters and new media meet, Golden Square blends a heritage location with modern life.
Now there's an opportunity to join today's golden elite. The 22 luxury residences at number 37 offer a rare opportunity to live in one of London's few garden squares.

Current Stage
Commercial Space
Investment Rationale
Current Stage
The building was acquired in Sept 2015 with full planning consent to convert the offices to 22 residential apartments and 3 commercial units.
Construction started in Nov 2016 and most of the works have now been finished. Practical Completion (PC) is expected in March 2019. The commercial units have been pre-let to a French restaurant group, two smaller commercial units are under offer to a number of luxury retailers. There has been a strong interest from Asian, American and Middle-Eastern investors.

Commercial Space
There are three commercial units (restaurant and retail use) situated across ground and basement floors of the building. Total space across lower ground and ground levels – 664 sq m
The Agreement for Lease has been executed with a French restaurant group, which will be opening a high end concept restaurant specialising in modem European cuisine.
The discussions are currently on-going with a number of prospective retail tenants including Samsonite, a luxury eyewear brand and a well-known clothing designer brand.

Investment Rationale
Very rare opportunity to invest in income generating asset comprised of serviced apartments (at levels 1-8), commercial units (at ground and lower ground levels) and the freehold in Prime Central London (so called "East Mayfair") located next to Regent Street, Mayfair and Carnaby Street
Key financial performance measurements
Facility description
22 luxury apartments and a penthouse ( 27.094 sq.ft ) with restaurants a boutiques on the lower levels
Gross Development Value (GDV)
at the rate of £3,000 per sq.ft.
One-bedroom apartments
4 apartments, selling price starting from £1.6 million per flat
Two-bedroom apartments
11 apartments, selling price starting from £2.4 million per flat
Three-bedroom apartments
7 apartments, selling price starting from £3.9 million per flat
Expected completion date
First quarter of 2019